Viral Marketing for Net Neutrality

Jeff Pulver is never boring.  Last week, he put some of his money where his mouth is, by announcing a viral video/ad contest to "save the Internet."  You can find it here.  If you read the fine print, the actual purpose is to "effectively communicate to government that they must write rules to enable us the Internet innovators to transform the Internet and communications experience."  In other words, Jeff wants to make net neutrality a potent political issue and offset the lobbying muscle of the entrenched network incumbents.  We'll see if he can do it.  I for one wish him luck.  And I'm forwarding this link to all my friends working in new media, in hopes that they may have some creative ideas for Jeff.